Toyota To Bring Redesigned Look To Its Line

You know what a criminal does when the authorities are bearing down on him? Disguises himself and hopes like hell to blend in with the pack.

Now I’m not saying Toyota is a criminal–incompetent and negligent maybe. Criminal? Well, I don’t have to make that judgment. But it is planning on disguising itself. Under a new brand philosophy that promises to put reliability (i.e. cars that work) back at the core, Toyota will also be invoking visual changes across the line, which include a new front end. Call it an attempt to make a product that neither looks or fails like Toyotas of old.

Toyota is still working on the exact design, but the company indicates that it will apply to its global line and will offer a more consistent look between models. Small models will be made to look bigger as part of the redesign. [via InsideLine]