Jeep To Be the Only Chrysler Brand Available Outside N. America
By Chris Weiss
As official word on the Fiat/Chrsyler five-year plan draws nearer, tidbits about what’s included continue to squirm out. The latest is a report from Reuters that Fiat will put a stop to Chrysler’s plans to expand its vehicles globally. Only Jeep will continue to be pushed as an international brand because of its stronger international brand recognition. In fact, Fiat will increase marketing for Jeep in developing markets such as Brazil. Other anticipated announcements include new efficient technology being brought to Chrysler’s U.S. stables and shared development between the U.S. and European companies. We’ll get the rest of the details on what’s in store for Chrysler, Dodge and Jeep when the full plan is revealed on Wednesday. [Reuters via egmCarTech]
