Good Advertising, Bad PR: Alfa’s Marianas Trench Stunt
By Chris Weiss
In an interesting but questionable attempt at advertising the decreased pricing on its 147, which they’re calling “the lowest price possible” (under 15,000 Euros), Alfa Romeo has undergone an extensive campaign in which it dropped a billboard into the Marianas Trench–the world’s lowest point sitting at around 36,200 feet below sea level. Where I come from, they call that polluting the ocean, but who’s splitting hairs?
Check out the video below to watch an over-dramatized version of the process. Then join us in questioning why such an elaborate stunt was necessary. If the pricing’s that good, why do they need this sideshow? I’ve got to agree with AutoBlogger Jonny Liebermann in his contention that dropping an ad into such a well-known physical feature of Earth is nothing more than bad taste.
I’d place a bet that Alfa comes out and says that it pulled the billboard out after the shoot was over. I guess we’ll never know for sure. [via AutoBlog]
Saturday, January 2, 2010 3:35AM
Comment? Kind of cool, in a "kitschy", sort of way. Question? Did they retrieve it, or just leave it, and add YET ANOTHER item, to the myriad OTHER pieces of garbage, that mankind has strewn across the ocean floor? And, as an aside… If they DID retrieve it… How long did it take? (Seeing as how it took 11 hours for the descent…)
Monday, March 15, 2010 2:37AM
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