Ford Ranks Top of the Heap in Consumer Brand Loyalty
By Chris Weiss
New car buyers that intend to automatically eschew American cars in favor of imports may want to take a closer look. According to a new customer loyalty study conducted by Experian Automotive, many of the top 10 cars for brand loyalty are American-made. In fact, six of those 10 wear a Ford symbol. Those vehicles include the Ford Fusion, Edge, Five Hundred/Taurus and Freestyle. Ford owners are more likely than any other to replace their Ford with another Ford. The other vehicles ranking in the top 10 are the Toyota Prius, Chevy Impala, Toyota Camry and Toyota Corolla. GM, on the other hand, didn’t fare so well, as owners unhappy with the discontuation of Pontiac and Saturn expressed an intent on not returning to GM dealerships. Experian estimates that GM’s market share will fall by about 2.5 percent. [via AutoBlog]
