Chrysler Welcomes The RAM Era
By Chris Weiss
One of the major announcements to come out of the Chrysler reorganization was the implementation of a RAM brand, which will be the truck arm of Dodge. The RAM division will be completely separate from the Dodge Car division and will get its own president and CEO (Frank Diaz Jr. is acting president and CEO at the moment).
Today, Chrysler officially put up a RAM sign at its headquarters, indicating that the new division is officially rolled out and ready for business. The sign joins other Auburn Hills standbys including Chrysler’s new logo, Jeep and Dodge. [via LeftLaneNews]
